This is a quote by Michael Cader, founder and editor of PublishersMarketplace and PublishersLunch, a highly acclaimed daily newsletter on the world of book publishing.

“If publishers had sat down 10 years ago and tried to figure out something that could
connect them to their customers, share their information, allow them to develop deep,
targeted, meaningful, individual relationships, and sell product with less friction all at the same time, they couldn’t have invented anything better than the Internet….

“The Internet was designed for us [publishers and authors]. We couldn’t have made something any better, and I think precious few publishers have taken aggressive advantage of all the ways in which a good Internet strategy can spread the world about their products, bring them closer to their customers, and help them drive sales. Retailers tell us all the time, people find out what they want to read online.

That’s what Experts in Focus is all about–linking authors and information marketers directly to their client base to strengthen it and expand it. We want to forge lifelong friends from mere readers…and without costing a fortune or taking a lot of the author’s time.